Welcome to Authentic Travels
About Us
Authentic Travels Tour – Experience the True Heart of Morocco
From My Life Journey to Your Moroccan Adventure
My name is Mohamed MOUJANE. My story comes from the mountains, valleys, and traditions of Morocco. I grew up in R’bat, a small village in the Happy Valley of Aït Bouguemez in the High Atlas Mountains.
In my traditional Berber family, I learned the values of hospitality, solidarity, and respect for nature from an early age. I also developed a strong pride in our cultural heritage. As a result, life in this remote valley shaped my character and created a deep connection to the land and its people.
During my childhood, I explored the surrounding mountains, paths, and valleys. Local elders often guided me and shared their knowledge, stories, and wisdom. Through these experiences, I developed a passion for discovery. I also learned to share the beauty of my region with others.
After completing my secondary studies in Azilal, about 80 km from my village, I moved to Marrakech to continue my academic journey. Living there opened my eyes to Morocco’s cultural diversity. However, it also strengthened my desire to connect rural traditions with the wider world.
Driven by my love for nature and travel, I completed professional guide training in the Aït Bouguemez Valley. I became a certified mountain and desert guide in 2003. From that moment on, guiding became my lifelong vocation.
Over 20 Years of Professional Guiding Experience
For more than 20 years, I have worked with Moroccan and international travel companies. I have guided travelers across the country.
I have led journeys through the peaceful valleys of the High Atlas and remote Berber villages. I have also explored the vast Sahara Desert with visitors. In addition, I guided tours across Morocco’s historic imperial cities. Each journey has enriched my experience.
Over the years, I learned that guiding involves more than routes and logistics. It also requires human connection, storytelling, and safety. Creating meaningful experiences remains essential. For this reason, I created my own company.
The Birth of Authentic Travels Tour
I created Authentic Travels Tour to offer more than a standard trip. Indeed, it reflects my personal journey and professional experience. It also expresses my deep love for Morocco.
Our mission is simple. We help you experience the real Morocco. Therefore, we invite you to step off the beaten path. Discover hidden valleys, majestic peaks, vibrant medinas, and golden desert dunes.
Above all, experience the warmth of Moroccan hospitality. In addition, we design every itinerary with care. You explore the country at a respectful pace and enjoy genuine local encounters.
At Authentic Travels Tour, we do not just guide you through Morocco. Instead, we help you live it.
Commitment to Community & Sustainable Tourism
My commitment goes beyond tourism. In fact, I founded ONG Tawaya in 2006. This local non-profit organization supports community development in R’bat and nearby areas.
Through this organization, we support:
Education and school projects
Women’s empowerment initiatives
Promotion of local craftsmanship
Environmental awareness and sustainability
Consequently, these projects preserve our cultural heritage and improve daily life in our villages. When you travel with Authentic Travels Tour, you support these efforts.
Why Travelers Choose Authentic Travels Tour
We combine professional expertise with a strong local identity. Moreover, most of our guides come from my village and nearby communities. They share authentic knowledge and personal stories. Their hospitality adds value to every journey.
The Spirit Behind Authentic Travels Tour
Authentic Travels Tour is more than a travel company. Rather, it creates a bridge between cultures. It also supports local communities.
My mission is to create personal and immersive experiences. Travelers leave with beautiful memories. They also gain a deeper understanding of Morocco and its people.
Your Moroccan Adventure Awaits
Whether it is your first visit or a return trip, Authentic Travels Tour offers truly authentic journeys. In other words, you travel with someone dedicated to his land and culture.
Morocco is calling.
So, embrace the adventure. Feel the magic. Live the unforgettable.
your premier destination for experiencing the true essence of Morocco. Founded and led by our Executive Director, Mohamed Moujane, we have been crafting exceptional travel experiences for over 20 years. Our mission is to provide authentic, immersive journeys that showcase the rich cultural heritage, stunning landscapes, and warm hospitality of Morocco.
The Team
At « Authentic Travels, » we take pride in our exceptional and dedicated team committed to delivering the best travel experiences for our clients. Our team comprises a diverse group of professionals who combine expertise with a passion for travel and Moroccan culture.
Our Team
Our expert team, comprising more than 10 seasoned professionals in tourism and hospitality, is dedicated to ensuring that each traveler has a memorable and personalized experience. We pride ourselves on our deep knowledge of Morocco’s hidden gems and our ability to tailor each trip to meet the unique interests and desires of our clients.
ECM Voyages
ECM Voyages is a French travel company and has been a trusted partner of Authentic Travels for about three years. We share a strong collaboration, organizing a variety of tours for their travelers, including visits to the imperial cities, treks in the Atlas Mountains, and explorations of the Sahara Desert. Together, we are committed to offering sustainable and private travel experiences.
Tawaya NGO
Before founding Authentic Travels Company, I was a co-founder of Tawaya NGO, where we initiated several projects to support the village of R’bat in the High Atlas Mountains of Morocco. With Authentic Travels, we are committed to maintaining a strong partnership with Tawaya NGO, continuing our efforts to support the local community and contribute to its sustainable development.
